Google Buys FeedBurner for $100 Million. Phase One of World Domination Complete.
- 10 Comment
If you want to make money the easy way subscribe to my RSS feed, and learn how to make money from your feedreader.
TechCrunch has reported that Feedburner has been sold for an estimated $100 Million Dollars Cash. No stock, straight up cash. Which is very interesting considering the fact that most deals of this nature are bought out using stock options, taking over debt, covering loans, and things like that. Yes, thats right. If Youtube was sold for billions, all that cash did not go straight into their pockets, they had to cover alot of expenses. And I believe $500 Million was put aside just to cover possible lawsuits that may arise. Still its ALOT of money for two people with a dream.
Feedburner is the company that supplies my RSS Feed, and probably every other big name bloger and huge blog. Shoemoney, TechCrunch, Engadget, they all use feedburner. A feed is used for people that don’t want to go to all their favorite blogs everyday to check for updates. Using a FeedReader they can check all their favorite blogs from one spot.
Now why the heck would google want this?
Think about it. They have just tapped into MILLION’s of Readers. They have just bought THEIR product into everyone’s feedreader. Everyone that matters uses feedburner… And now Google owns them.
I have to hand it to Google, this is one of the reason’s they are as big as they are. Not only are they vertically expanding, but also horizantilly. They have bought youtube, and will now be doing IN-VIDEO advertising. So that means that one day everyone that watches a video on Youtube (VAST MAJORITY) will be seeing ads served by Google. That also means that sooner or later all ads seen in your feedreader will be served by Google.
Yahoo needs to take a look at Googles game plan. The last merger they had was with MyBlog Log, which while is a good company, I just don’t see how they can use it to their advantage? I just don’t get it.
What do you think will be the next major merger?
10 Comments on this post
Trackbacks
-
Prilep said:
Lmao!! What else are they going to buy?? Digg??
- Prilep
May 24th, 2007 at 3:58 pm -
Adam Dempsey said:
I thought they were calming down their buying habits to focus on search, looks like I was wrong! Look forward to seeing how they integrate Feedburner into their exisitng products, Analytics/Adsense/Blogger etc
May 24th, 2007 at 11:25 pm -
mubin said:
Hmm, I never thought about how this would benefit analytics. It seems that Google may be able to help us find out more about our RSS readers with the buying of Feedburner.
May 24th, 2007 at 11:40 pm -
james said:
Yahoo already monetizes feeds… I will be happy to see feedburner brought over to work with google anylitics as we should see some interesting stats.
May 25th, 2007 at 8:06 am -
Tony Greene said:
I just don’t get the idea behind Yahoo’s purchase of MyBlogLog either. There really isn’t much to gain there except bloggers reading each other’s blogs.
May 27th, 2007 at 7:20 pm -
Romit said:
youtube…
coz they can server ads on world’s biggest site.doubleclick…
coz microsoft dont get their hands on adserving technology.feedburner…
coz they know they will need more place to put advertises at when they end up holding whol world in their hand.i am scared.
Romit
May 28th, 2007 at 9:09 am -
Weput said:
I think it is related to a simple strategy…
they have to control the ad’s busines over the web. Period.!
May 28th, 2007 at 10:49 pm
[…] all know that Google bought out Feeburner for $100 Million. While we all thought that the main reason for the buyout was so that Google could finally find […]
[…] But I believe what this is leading to is just another web 2.0 bubble, I see it all happening again. The big companies buying all the little ones for ridiculous amounts of money. […]
[…] the project instead of to keep paying them these silly amounts of money every year. They bought feedburner for the tune of $100 Million, they bought Youtube for $1.6 Billion, they are in a bidding war to gain shares of facebook, and […]